Thursday, April 26, 2007

Linking, Ranking and Google

While slogging through the thicket of info on blogging today, I found a great person and resource: Lorelle on Wordpress. Many great pages on blogging, and specifically Wordpress.

Along with the linking theme here, you may want to read this one: Secret Out - How Google Ranks Websites, by Lorelle on WordPress “. May be old news for some (from 2005), but… She explains in interesting and easy to read language the in’s and out’s of how Google manages to outwit the spammers. And she makes some more sense out of the queries in my 1st post.

The skinny:

Not the number of links (reciprocal or not), but rather the length of time you’ve been on the web with your domain name, AND…
A gradual (vs. constant or acute, i.e. spammers) number of changes in your website, including the addition of links.

Relevance in all your keywords and content.

How long folks stay on your site (click thru rates).

AHA

and, makes me wonder why I, and others, have been under a rock or something…

1 comment:

Lorelle said...

Thanks for the kind words. While the article was written originally a while ago, I keep it updated. The information has not changed, though Google has recently announced a new blog-specific PageRank and a new concept known as TrustRank. They are based upon the issues I wrote in the article, but have added new scoring for blogrolls, ads on blogs, and matching links with content.

I'll be writing more on this soon as a complement to this article.

Thanks!